We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what many people still believe, Instagram is not only a fun app where one can post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts created by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.
In line with the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 ideas to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your organization name as a hashtag, nevertheless, you need to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You need to start a conversation if you are sharing posts for things like:
A good example of a brand would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and also to use the hashtag if they share photos of their meetups.
By using engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.
Instagram is focused on photos, so many people think of the caption being an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you build-up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the start of the post so that people see it first.
Get personal with your post. Tell a story about yourself, or how your product helped or inspired another person.
Ask visitors to tag others. Asking people to tag three of their best friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brand that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the globe.
Remember in terms of using Instagram posts to obtain followers, it’s about being authentic. Avoid questions atlanta divorce attorneys single post or tell a personal story that isn’t genuine.
One of the best methods to build your Instagram followers is to become familiar with your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s going on near you by visiting the search page and simply clicking the Places tab.
Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
For example, in the event that you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges.
koupit instagram followers Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to be sure they’re aware of your Instagram presence, and then follow them.
These are among the best ways to build Instagram followers the correct way: no bots, no shortcuts, just tried and true ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with having the lack of knowledge, skill and support had a need to create their online business presence.